The last one of the year.
It's the end of 2021. There's nothing much for me to rant about at the moment, I just want to say THANK YOU to all of you for subscribing to this little newsletter. I didn't know what to expect when starting "...it depends&
Email is just like...
I love a good analogy. A while ago, I tried to explain to a fellow emailgeek how email marketing and weightlifting are similar. I butchered it with something something testing, so I'm here to try again. Email Marketing is like weightlifting. We need to set the "big
No tricks, just...
Hey-oh! Keeping things short today. While prepping my dark mode talk for Email Camp, I learned an awesome new way to swap your logo. It's way more elegant than targeting images with hide/show classes. That's it! This works wherever media queries are supported. Unfortunately,
Logos and dark mode are a thing.
Designers, we need to talk about dark mode. We ESPECIALLY need to talk about logo treatments and how to handle that when some apps don't support the dark mode media query (I'm look at you, Gmail app). The general recommendation is to put a border or
(Virtual) conference season is upon us!
WHERE DID AUGUST GO!? WHERE!? Time is slipping away from me. August is super exciting as I continue to settle into my new position at Pathwire. The folks there are ridiculously nice and knowledgeable, and I look forward to diving into some more development work. A lot has happened over
About Resilience
This issue is a little less about email marketing ... ... and more about a story I have to tell. I've been sitting on this one for a while, unsure of what to do with it in a professional capacity. I've always been afraid of it reflecting poorly
RIP my open rates!
(sidebar: I'm writing this post 8pm ET and there might be typos and I might not make sense sorry in advanced!) I'm having way too much fun with this. Today (or yesterday if you're reading this on June 8) is a ... moment. Apple announced
Going with the flow
As you may (or may not!) know, I spend a lot of my time designing and coding emails. If you've had any experience in this realm of email marketing, it's a bit like coding websites around 2010 - there are very few standards in place, with each
Should you code the template?
Hiya ! Welcome to the very first issue of ...it depends! I'm so very glad to have you along for this little experiment of mine. If you signed up a month or so ago, thanks for hanging in there while I got up and running! I know you'